The Aesthetics

Alright, so I'm veering off alittle but from my progress in class and taking the direction to my progression everywhere. 

Today at work I took on the task of rearranging the nutrition wall. I've been the visual organizer of the nutrition wall and pretty much all the accessories for the past almost 2 years.

The aesthetics matter. They will always matter. 

Not only do I need to make this wall look neat, and clutter free, but also organize it the way the consumer will need it. 

Quick Lesson: Nutrition for running falls along the lines of gels, electrolyte drink replacements, chews, meal bars, and vitamin or powder enhancements. 

Going off of that, the nutrition wall had to express the options and importance the consumers would be utilizing. Organizing the nutrition wall to importance and similarities is a major aspect of aesthetics. 

Not perfect but you need an idea before you can start anything. I decided to set the wall up vertically in relations to the type of nutrition, and horizontally in relations to the brand and organic amount. 

It may sound like I'm telling you about running and the proper nutrition but after taking my design classes, I found this task to be so much easier than before. I knew how to plan and execute a situation based off of consumer ideas and paint a picture/idea to help their selection. 

Here's the final outcome! 

Thanks for keeping up with me! 

-Michelle C. Harter